37. Why a Chief Revenue Officer is Indispensable

The Chief Revenue Officer (CRO) role will soon become commonplace in the tech industry. What is a CRO’s role, and why are they so vital to tech companies today? To answer these questions, Thomas talks to Steve Frost, TSIA’s VP and Managing Director of Revenue Research and Advisory, about what an effective CRO does, as well as our new research area, CRO Council.

Om Podcasten

Join host Thomas Lah as he discusses shifts in the ever-changing technology industry with tech executives, researchers, and thought leaders who share their experience and provide their perspective and data on what companies should do to stay relevant, be profitable, and succeed.