41. The Chief Customer Officer: Championing the Customer Experience

Who is the chief customer officer (CCO)? The champion of the customer experience. Thomas is joined by Jay Nathan, CCO at Higher Logic, to discuss a CCO’s view on the role, the concept of customer effort, meaningful relationships with customers, and his approach to friction points and accelerating adoption.

Om Podcasten

Join host Thomas Lah as he discusses shifts in the ever-changing technology industry with tech executives, researchers, and thought leaders who share their experience and provide their perspective and data on what companies should do to stay relevant, be profitable, and succeed.