47. Still a $21-Billion Dollar Industry? Face-to-Face Events in 2023

60% of tech leaders believe that events are the most critical marketing channels for achieving business goals. But, on average, B2B conference attendance is only at 65% of pre-pandemic levels. Can this $21.7 billion dollar industry make a comeback?  Thomas is joined by Paul Kent, SVP of Events, to answer this question. They discuss the current and future state of B2B conferences, including virtual and hybrid options, optimizing for attendee experience and networking, and dealing with inflation.

Om Podcasten

Join host Thomas Lah as he discusses shifts in the ever-changing technology industry with tech executives, researchers, and thought leaders who share their experience and provide their perspective and data on what companies should do to stay relevant, be profitable, and succeed.