How to talk about climate change so people actually care | John Marshall

Which sounds more urgent: “global warming” or “pollution blanket overheating planet”? In this actionable talk, communications strategist John Marshall explains why we need to rethink how we talk about climate change -- and offers small but mighty language adjustments to get people to more intuitively understand and care about this existential threat. Hosted on Acast. See acast.com/privacy for more information.

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Want TED Talks on the go? Everyday, this feed brings you our latest talks in audio format. Hear thought-provoking ideas on every subject imaginable – from Artificial Intelligence to Zoology, and everything in between – given by the world's leading thinkers and doers. This collection of talks, given at TED and TEDx conferences around the globe, is also available in video format. Hosted on Acast. See acast.com/privacy for more information.