How to design a library that makes kids want to read | Michael Bierut

When Michael Bierut was tapped to design a logo for public school libraries, he had no idea that he was embarking on a years-long passion project. In this often hilarious talk, he recalls his obsessive quest to bring energy, learning, art and graphics into these magical spaces where school librarians can inspire new generations of readers and thinkers.

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Fun videos to inspire, intrigue and stir your imagination from some of the world's leading thinkers and doers onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.