Got millet? How marketing could improve the lives of African farmers | Zoë Karl-Waithaka

From "got milk?" to "avocados from Mexico," marketing influences what you eat more than you may realize. But despite the known power of food marketing, farmers in Africa are more likely to receive funding for seed and fertilizer than they are for advertising geniuses. Agricultural development expert Zoë Karl-Waithaka outlines three ways industry, governments, NGOs and others can help African farmers improve their livelihoods -- and positively impact society, the economy and the environment. Hosted on Acast. See acast.com/privacy for more information.

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Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it should, too. Hosted on Acast. See acast.com/privacy for more information.