The human insights missing from big data | Tricia Wang

Why do so many companies make bad decisions, even with access to unprecedented amounts of data? With stories from Nokia to Netflix to the oracles of ancient Greece, Tricia Wang demystifies big data and identifies its pitfalls, suggesting that we focus instead on "thick data" -- precious, unquantifiable insights from actual people -- to make the right business decisions and thrive in the unknown.

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From the construction of virtual realities to the internet of things to the watches on our wrists—technology's influence is everywhere. Its role in our lives is evolving fast, and we're faced with riveting questions and tough challenges that sit at the intersection of technology and humanity. Listen in every Friday, with host, journalist Sherrell Dorsey, as TED speakers explore the way tech shapes how we think about society, science, design, business, and more.Follow Sherrell on Instagram @sherrell_dorsey and on LinkedIn @sherrelldorsey Hosted on Acast. See acast.com/privacy for more information.