Channel 4's Matt Risley | TellyCast podcast
In this episode of TellyCast, Justin Crosby sits down with Matt Risley, Managing Director of 4Studio at Channel 4, to explore the broadcaster’s digital-first strategy. Matt shares insights into how Channel 4 is leveraging platforms like YouTube to reach new audiences, the importance of data-led content strategies, and the evolution of digital originals such as the hit brand 4.0. From balancing brand identity across multiple platforms to the role of social-first commissioning and the monetisat...