How to Win Friends and Influence Customers (Without Annoying Them) with Alex Levin
Today Kevin and Laura talk with Alex Levin about overcoming spam, unsolicited messages and the future of customer outreach. We talk about the history of spam, the communication marketing arms race, the definition of unsolicited messages and consent. We also learn about the ROI of the various types of outreach, gorilla marketing, if people actually answer calls anymore, the difference between rented and owned channels, how AI comes into play in marketing, chain mail and more!Alex Levin is Co-F...