Marking Smarter Marketing Campaigns in a Tech-Driven World with Mike Maynard
This week, Laura and Kevin are joined by Mike Maynard, CEO and Managing Director of Napier, a B2B PR and marketing agency helping tech companies turn awareness into opportunities. Mike started his career as an electronics design engineer before moving into marketing, and that technical background still shapes how he builds and measures campaigns today. We talk about what real success looks like beyond clicks and leads, how Napier decides which industries to focus on, and why some sectors spa...