PPI #13: How to Create a Powerful Brand
How do you brand your product or your business in a simple way? To start with, you need to have a quality product because without that you’re lost. Branding is a layer on top of that, which will allow you to capture even better results. In this episode I’ll show you how to build and grow a successful brand, based on my experience with my Mexican restaurant chain Chilango. You’ll learn how to summarise your brand into one word and hunt for misalignments to keep your customers’ experience consi...