243: From Magician to CMO: Bold Marketing and Career Growth with Udi Ledergor (Chief Evangelist, Gong)
This week’s guest went from Business School Valedictorian to Chief Marketing Officer and now serves as the Chief Evangelist at Gong, one of the most well-known brands in B2B tech.Udi Ledergor began his career as a Help Desk Manager and Product Technologist, then spent five years in Product Management before moving into marketing leadership. He held multiple VP of Marketing and advisory roles before joining Gong, where he’s spent the past eight years helping shape the company’s category-defining brand and go-to-market strategy.Outside of work, Udi has also spent time as a magician, a musician, and a public speaker. Most recently, he added author to his resume with the release of his book, Courageous Marketing: The B2B Marketer’s Playbook for Career Success.In this episode, we discussed:How Udi simplifies complex topics using what he calls the “grandparent test”His top writing tips to improve communication and clarityGong’s decision-making framework: one-way doors vs. revolving doorsWhy bold, creative marketing beats safe marketing every timeHow psychological safety and process accountability drive innovationWhat bravery really looks like in leadership and lifeHow parenting has influenced Udi’s perspective on work and reframing challengesThe most surprising chapters of his book that resonated with early readersPlease enjoy this week’s episode with Udi Ledergor.Listen now to The 20% PodcastGrab your copy of Courageous Marketing wherever books are sold:https://www.amazon.com/Courageous-Marketing-Marketers-Playbook-Success-ebook/dp/B0F22HWR3C/ref=sr_1_1?crid=6YOP12EGVC5X&dib=eyJ2IjoiMSJ9.KXZXVfeRnHGB6XaMZrEjBQGfOJsY2LJQ63LwveumtNUDzh46EFWmp15JoJCz2P9-L7Hwh1adXZVXsZZflG09I-FtB8N5NHKOHDKSisnLxpIHpjDZImAoYpjCt4_1_VygOZFn2rbXSqNTl6LQ0RzEuU6nPlWJrLsnLmkxakOuRZmpUkswDzw_ITIZ7Q95VHrT9RwabzqSiIOW1-zt9bGBWerqgc683GU1KXaq5Su2N-Q.xrU0xBkxYI0HFLgR9R9fr-NtntL_H-9JhsEUxCnkXFs&dib_tag=se&keywords=courageous+marketing&qid=1744595922&sprefix=%2Caps%2C142&sr=8-1 ____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn