Luke Peters On The Hard Part of Digital Transformation is Organizational Change

Luke is the President/CEO at Retail Band, where he aims to help businesses sell appliances through online channels and allow their market to grow and expand. He has extensive product development and entrepreneurial experience. Luke and his team are especially adept at creating product launch strategies at a wide variety of ecommerce sites like Lowes, Home Depot, Walmart, Costco, Wayfair, Target, Bed Bath & Beyond, Kohl’s and Best Buy. In this episode of The 2020’s Enterprise we will get an understanding of Luke’s approaches to managing organizational change in his digital businesses. Tune in for a lively interview and unique insights!

Om Podcasten

The 2020’s Enterprise is about sorting through the internet-driven advice madness that exists in business today. The great thing about the internet is that anyone can write anything about anything. The problem with the internet is that anyone can write anything about anything! Published practices are quite different than “best practices.” This program will provide practice-based insights in business transformation, organizational transformation and technology transformation, based on real world practices. Business executives, managers, practitioners, and staff are bombarded daily with utopian solutions that more often than not deliver significantly less than promised. This show is “no jargon,” just human communication. Be treated like a “customer” not a “user.” Our philosophy is to provide you with insights that can provide true value to organizations and individuals that face today’s and tomorrow’s competitive pressures, and provide a usable takeaway from each program.