Case Study: Would Poppi Be a Cult Brand If They Had Boring Packaging?

This episode dives into the magnetic world of product packaging, spotlighting Poppy as a standout example. We explore how impactful packaging can captivate customers and leave a lasting impression. The episode features insights into the transformation from Poppy's original brand, Mother Beverage, to its current vibrant presence, showcasing how strategic packaging changes can elevate a brand's market position. We also hear about the pivotal role that packaging played in the success of The Dapper Dog Box, enhancing both sales and customer engagement. Wrapping up, we extend an invite to join the Cultish Product Program, where listeners can further their knowledge on packaging mastery and enhancing customer experiences.here.https://drinkpoppi.com/   If you want to level up your packaging and customer experience- check out my coaching program which kicks off in early June. JOIN THE CULTISH PRODUCT!  www.kerriefitzgerald.com/cultish Join by May 23rd.    If Cultish Product isn’t your vibe- grab a packaging & customer experience audit with me and lets get you leveled up. * I only offer these a few times a month, so if you want a spot but dont see availability, message me here and throw out a few extra times and dates ( and your timezone) and if i can ill open a spot for ya. Email support@kerriefitzgerald.com BOOK HERE: https://calendly.com/kerriefitzgerald/60   Chapters 00:00 - Unpacking the Importance of Product Packaging 09:55 - Dive into Poppy’s Vibrant Packaging and Brand Evolution 15:46 - From Mother Beverage to Poppy: A Brand Transformed   Takeaways Packaging is more than just wrapping; it’s an essential part of the customer's journey and brand perception. Effective packaging can set your brand apart, boosting recognition and sales. Poppy’s evolution showcases the substantial impact of thoughtful rebranding and packaging. Selecting the right color scheme and design can make your product irresistible. Learn the secrets of successful packaging in Kerrie’s Cultish Product Program.

Om Podcasten

How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast. Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.