S3 E2: Amanda Sichon and Seda Bilginer of ESAS NYC

Episode Overview One big issue we’ve had in society today is where men hold great power over female-oriented products, where their decisions affect how we as women experience our lives through the products that are in our hands. This is the exact issue that Amanda and Seda had working in the professional cosmetics industry. They felt held back, unable to make the products they believe women need and deserve, simply because male board members saw demand for them-- probably because they were never issues for them. So finally, they both decided to quit their jobs and start a new venture-- Esas Beauty. Their company focuses on delivering the best quality cosmetics with no shortcuts, putting first the health of their consumers and of Mother Nature. I still can’t believe I met them through a mutual friend who gifted me one of their products! That really says something about them and how their products do the talking for them. I’ve invited them today to talk about their journey, and how they got to where they are now-- with a successful and sustainable business. Episode Highlights Their childhoods and how they contributed to their growth and career path Growing up in a bi-cultural household The cosmetic industry primarily for women-- but run by men Starting their own company to combat that Their mentors and role models growing up About Esas Beauty: Amanda Sichon and Seda Bilginer, two professionals with 25 years of combined experience in the cosmetic industry, both set out to redefine modern beauty companies run by women. They fight to keep skincare and cosmetics as authentic and clean as possible, keeping health at the top of their priority for all their consumers. Seda Bilginer and Amanda Sichon, two chemists that came together after a long tenure in corporate to found ESAS Beauty, a sustainable farm-to-beauty lifestyle brand.    Connect with Esas: Esas Beauty Story | Website Esasnyc | Twitter ESAS BEAUTY | Instagram   ---   Did you enjoy today’s episode? Please click here to leave a review for The 6%, with NancyMD. Be sure to subscribe to your favorite podcast app to get notified when a new episode comes out!    Do you know someone who might enjoy this episode? Share this episode to inspire and empower!   Let's get social! Instagram @_nancymd Facebook @nancymdpdx Twitter @_nancymd LinkedIn @nancyyenshipleymd Website www.nancymd.com   Subscribe to The 6%, with NancyMD ++ Apple Podcasts ++ Spotify ++ Google Podcasts

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The 6% with NancyMD is dedicated to women thriving in traditionally male-dominated fields. As a female orthopaedic surgeon, I belong to the 6% that are women in this field - and thus the inspiration for the title. The birth of The 6% came about when I was at an airport and saw a female commercial airline captain. Though I didn't know her, I wanted to talk to her and ask her all about her life and path - and I wanted to hug her, knowing she likely experienced many of the same challenges that I had. I realized that across disciplines and careers, we have parallel experiences and struggles in following our passions. I hope that by sharing these stories, we will inspire the next generation of women surgeons, scientists, firefighters, engineers, CEOs. In The 6%, I talk to women about how they arrived at their careers, and the facets of their lives that brought them there. We talk about imposter syndrome, microagressions, barriers to entry, pay gap, mentoring, obstacles and failures - more importantly, how we get up from those failures. If you love stories grit, perseverence, resiliency, then The 6% is for you!