33. How to Turn A Failed Digital Product Launch into Success with Teran Sands - Student Spotlight
Today I sat down with Teran, a mom of three and accountant who lives on a family compound in Texas. She shares her incredible journey from city life to building a thriving digital product business centered around her unique lifestyle. From struggling with her first digital product to a wildly successful launch from her Family Compound Guide, Taren's story is full of valuable lessons for anyone starting their digital product journey.In this episode, we cover:* How Teran transitioned from city life to creating a family compound* The evolution of her digital product business over 4 years* Her successful launch strategy using a waitlist* How she leveraged viral content (22M views) to drive sales* Simple tech stack recommendations for beginners* The importance of consistent selling activitiesKey Takeaways:* Discover why your "terrible product idea" might be your biggest success* Find out the counterintuitive reason why simple emails outperform beautiful ones* Learn the hidden power of waitlists (Taren's had 700+ people!)* Uncover why "failing" for 4 years was actually the secret to Taren's successResources mentioned in this episode:* StanStore* Canva* ManyChat* Flodesk* Rich Girl Reels (my course!)Related Episodes:* Episode 32: Automate Your DMs & Your Digital Product SalesConnect with Taren:* Instagram: @terensands* Instagram: @whatyourcpawantsyoutoknowConnect with me:* Instagram: @abigailpeughIf you loved this episode, be sure to hit subscribe/follow!
Om Podcasten
Tune in every Tuesday for a new episode where your girl is bringing you honest and actionable advice on how to build your online business that supports your life, not the other way around. I am not here to show up and pretend that you only need two hours a day, wifi, and an iPhone to make this work; I'm so sick of that narrative! Instead, on this podcast, we will dive into the nitty-gritty of what's working NOW on social media, how to grow an engaged community that can't wait to buy from you, and the actual work that it takes to have a successful online business with digital products.
You can expect a mix of solo episodes and guest interviews. For my solo episodes, you’ll get to hear me talk to myself and share allll the lessons I'm learning along the way, so just maybe you can avoid my mistakes. For my interviews, I’ll be chatting with seasoned entrepreneurs as well as interviewing my past students to show you that all these “overnight success” stories you're seeing online are just a big fat lie. Myself and every single one of my successful students have past experiences that have led them to where they are today, and it would be such a disservice to only share their wins and not also share their entire journey that got them there.
We're talking all about what it actually takes to build a business online, real strategies, and real conversations about the ups and downs of entrepreneurship. Whether you're just starting out or you're ready to scale your online business, this podcast is here to support you on this wild journey we call entrepreneurship. From marketing and sales strategies to productivity hacks and cycle syncing tips, we cover it all. Grab your sneakers, head out on your hot girl walk, and let’s dive in!