34. How Alice Grew Her Faceless Instagram to 300k followers in Less Than a Year w/ @smallstepstoddlers

Today I sat down with Alice, the creator behind Small Steps Toddlers, who grew her Instagram following to over 300,000 in less than a year - all without showing her face! As a mom of two young children, she transformed her solution for reducing screen time into a thriving digital product business. From corporate account director to full-time creator, Alice shares how she built her business around simple toddler activities using items from around the house.In this episode, we cover:How Alice grew from 100 to 20,000 followers in just four weeksWhy she chose to keep her account faceless and how it works for her businessHer journey leaving her corporate careerThe power of consistency in posting daily reels for 30 daysHer creative "Junk Drawer Challenge" that drives massive story engagementHow she adapted her content strategy when growth plateauedThe surprising success of carousel posts for sales conversionKey Takeaways:Learn why showing your face isn't always necessary for Instagram successDiscover how consistent, simple content can outperform complex strategiesUnderstanding when to pull back on sales content to maintain growthThe importance of creating content that fits easily into your daily lifeResources mentioned in this episode:Rich Girl Reels ChallengeRich Girl CommunityStanStoreConnect with Alice:Instagram: @smallstepstoddlersTikTok: @smallstepstoddlersStanStore: @smallstepstoddlersConnect with me:Instagram: @abigailpeughRich Girl CommunityIf you loved this episode, be sure to hit subscribe/follow!DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting me!

Om Podcasten

Tune in every Tuesday for a new episode where your girl is bringing you honest and actionable advice on how to build your online business that supports your life, not the other way around. I am not here to show up and pretend that you only need two hours a day, wifi, and an iPhone to make this work; I'm so sick of that narrative! Instead, on this podcast, we will dive into the nitty-gritty of what's working NOW on social media, how to grow an engaged community that can't wait to buy from you, and the actual work that it takes to have a successful online business with digital products.  You can expect a mix of solo episodes and guest interviews. For my solo episodes, you’ll get to hear me talk to myself and share allll the lessons I'm learning along the way, so just maybe you can avoid my mistakes. For my interviews, I’ll be chatting with seasoned entrepreneurs as well as interviewing my past students to show you that all these “overnight success” stories you're seeing online are just a big fat lie. Myself and every single one of my successful students have past experiences that have led them to where they are today, and it would be such a disservice to only share their wins and not also share their entire journey that got them there.  We're talking all about what it actually takes to build a business online, real strategies, and real conversations about the ups and downs of entrepreneurship. Whether you're just starting out or you're ready to scale your online business, this podcast is here to support you on this wild journey we call entrepreneurship. From marketing and sales strategies to productivity hacks and cycle syncing tips, we cover it all. Grab your sneakers, head out on your hot girl walk, and let’s dive in!