Anand Thaker: 1-1-1 ABM framework for account based transformations
In this episode, Anand Thaker, the Midas of Martech and the man-behind the screens for the Martech Landscape joins Yaag and Manish to discuss the 1-1-1 framework to drive meaningful results from ABM programs. Anand shares stories of how small things have a cumulative effect on landing a large sized deal, what story counts at the board level and more.