Peep Laja: Getting real on positioning and value proposition
In this episode, Peep Laja, the founder and CEO of Wynter and CXL joins Yaag to discuss -- How to get very real and practical with positioning, product messaging and value proposition, minus all the bells and whistles, and the fluff. Peep shares his experience on: --> How do you fight sameness and differentiate your product or service? --> Correlation between the number of companies in an industry and the sameness among the products and messaging --> Is positioning more towards the customer or the competitor? --> His own case study: why CXL Agency was rebranded into Speero? And a lot more such as message-market fit, learning from mistakes and better ways of experimenting, etc.