The role of gamification in marketing: Sumit Kumar Singh

From coupons, to loyalty, to customer acquisition and product adoption, there is gamification in everything. One of the brightest minds in the world of gamification - Sumit Kumar Singh joines Yaag and Manish to discuss how gamification can be put to use in B2B marketing.

Om Podcasten

The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.