AI for Execution: How Marketers Can Finally Escape the Execution Trap

In this episode, the team explores how AI is reshaping the execution phase of strategy, making execution faster, more precise, and more scalable. They discuss how AI helps automate workflows, optimize sales plans, and align execution with strategy—all while ensuring that marketers stay focused on higher-level decision-making instead of getting buried in execution details.

Om Podcasten

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.