Book Chap. 6 - Measuring Your Uniqueness

Most business people think that you can't quantify the value delivered by a company. We beg to differ! In this episode, Tom, Sean and Mary describe the fabulous Ability to Win framework, which has been helping companies measure, analyze and improve their level of differentiation for over 30 years.

Om Podcasten

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.