Book Chap. 8 - Differentiate and Thrive!

The answer to the question "is your product unique and relevant" predicts success more than any other. Listen in as Sean, Mary and Tom talk about the levers marketers can pull to differentiate all kinds of products and services -- even those thought to be commodities.

Om Podcasten

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.