Boost Your Business Strategy with the Magic of Predictive Tools

In this second episode of our two-part series on trend prediction, we delve deeper into the importance of identifying and understanding market trends and their implications. Our discussion revolves around notable predictions we've made using our analytical tools, emphasizing both successes and challenges in forecasting.

Om Podcasten

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.