How to Identify, Classify and Handle Risk

So how do you anticipate risks? And once you’ve identified risk, how do you know which are the important ones to focus on? Finally, what do you do to manage risks in your company? In a second podcast on the topic of risk, the team discusses how to brainstorm a wide range of risks. They also introduce a simple two-dimensional framework for classifying risks, and begin a discussion (to be continued on the next podcast) for what to do about the significant ones.

Om Podcasten

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.