S.10, Ep. 1 - How to Avoid This Massive Pricing Sin Made in Business

Our new podcast season is all about pricing. The vast majority of B2B price-setters do not use the full arsenal of pricing methods available to them. They tend to make certain (wrong) assumptions and default to certain "easy" methods. In this episode, the team discusses the three major ways that B2B organizations set price, and what can go wrong — and right — with each approach.

Om Podcasten

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.