S.11, Ep. 2 - Participating In Your Industries Developing Ecosystems: Lead, Follow or Wait?

This week we dive deep into the topics of B2B industry ecosystems: the collection of related products and services that surround your offerings. The team outlines the strategic questions that inform your decisions about whether or not to participate in industry ecosystems: like should you be the hub of an ecosystem, a participant, or none of the above? They even suggest specific strategy tools that can help you make these complex decisions.

Om Podcasten

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.