S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation

The seemingly permanent increase in virtual B2B sales calls will revitalize needs-based segmentation as a strategy. Marketing and Sales will collaborate better and adjust segmentation strategies to work in “the real world.” When executed well, these segmentation strategies will boost sales, deepens customer relationships and lead to a host of additional benefits.

Om Podcasten

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.