S.13, Ep. 1 - Strategies to Prosper in Inflationary Times

Inflationary levels not seen since the 1970’s are creating big economic challenges, and many businesses are looking to their marketers for strategic options. This new podcast season explores how inflationary times drive a range of approaches that marketers can use to help their companies navigate in these unique circumstances. Listeners will learn several steps for immediately reducing their risk, maintaining strong customer relationships and protecting margins when inflation is running rampant.

Om Podcasten

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.