S3, Ep. 3: The Symbiotic Competitor

The retailer Kohl's will return items to Amazon for you -- are they crazy? New types of partnerships are emerging almost daily, some between companies that have been -- or will soon be -- competitors. Why is this happening? Is it a good idea? The team dissects the idea of symbiotic competition -- when it makes sense, when it doesn't, and how B2Bs can think through the unimaginable -- should you partner with competitors?

Om Podcasten

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.