S.9, Ep. 3 - Why You Need Not Abandon Art When Interpreting Data

Our season on the art and science of marketing continues with a deep dive into data analysis. Trying to find strategic insight simply by looking at data alone often leads to "analysis paralysis." Learn how marketers can use specific approaches to determine which data is helpful and which can be ignored. The techniques and tips shared will help anyone, regardless of their analytical skills, become more data-driven.

Om Podcasten

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.