S.9, Ep. 5 - How To Sculpt Fog: Why Influence Mapping Is More Art Than Science

Certain strategic processes require you to rely less on data and more on qualitative observations. Influence mapping is one of them. Because concepts like influence and opinion are hard to quantify, the team debates which parts of influence mapping are art, and which parts are science. The discussion will help you master all aspects of this important strategy tool.

Om Podcasten

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.