S.9, Ep. 6 - Are You Content to Let AI Do Your Customer Needs Segmentation?

When it comes to dividing markets, software and technologies like machine learning and artificial intelligence are bringing new horsepower to segmentation analytics. But machines aren't yet highly accurate in inferring buyer's needs and motivations, which inform the most powerful forms of segmentation. The team discusses how marketers can best combine art and science to get maximum insights from segmentation strategies.

Om Podcasten

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.