Strategies to Proactively Manage Risk

In previous episodes, the team discussed the concepts of prioritizing and managing risk. In this third podcast on the topic the team talks about the actions and strategies a firm can take to proactively manage risk, based on which of the four approaches they decide on. A special emphasis is placed on examples of how companies are mitigating risk, because it is the approach that has the widest variety of strategies.

Om Podcasten

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.