Why don’t we learn from the gaming industry? - Martine Verweij

In episode 6 of The Active Code hosts Paul Griffiths and Luke Johnson are joined by founding director of Raceways Events C.I.C Martine Verweij. Who’s Martine Verweij? Martine is on a mission to get kids moving! With a strong sporting background which includes having competed for Great Britain and the Netherlands as an age-group athlete in cyclo-cross and triathlon, Martine understands the value of physical activity. As founding director of Raceways Events C.I.C and founding CEO of Kids ...

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Through this podcast series, Paul Griffiths and Luke Johnson from Aspire Active Partnerships aim to discover The Active Code. What is takes to be a successful leader and leading organisations towards combatting inactivity to help more children, be more active, more often. We are not alone through this journey – we are joined by business owners and leaders from in and outside of the sports coaching and children's activity sector who share what physical activity means to them, how they lead their organisation to achieve their company mission, and what they believe is The Active Code.