#674: How important is the customer experience when it comes to sales? with Kris Rudeegraap, Sendoso

A business is made or slayed along the customer journey. Think US Airways. Blockbuster.  When businesses fail, it’s usually due to a lack of empathy with their customers. Automated phone service, long wait times, Draconian return policies. The list goes on and on. The competitive advantage goes to companies who get it right.  Think Apple. Wayfair. Trader Joe’s.  You have to map out the customer’s journey and manage every single touchpoint along the way.  For the salesperson, the customer experience doesn’t end when the deal is signed. The best salespeople keep coming around, maintaining that rapport over time. In this episode of The Advanced Selling Podcast, Kris Rudeegraap, CEO and Co-founder of Sendoso, shares his tips on enhancing the customer journey through empathy, energy, and generosity. He explains why account-based marketing (ABM) is like fishing with a spear instead of a fishing net. You won’t want to miss this one.  AFTER YOU LISTEN:  Check out the Sendoso platform and lunch is on the guys! https://sendoso.com/demo-request/  

Om Podcasten

Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales professionals, managers and leaders at hundreds of companies all over the world implement successful strategies and build profitable sales teams. Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting, leading and managing, achieving your goals and all the other things that work (and don't work) in the world of sales to help you be the best possible version of yourself.