Content Briefs: A Marketing Agency’s Best Friend
Writing content for clients can be a nightmare.Managing writers, back and forth edits, trying to match a client’s voice…It’s a ton of work.When our agency started putting more emphasis on content briefs, the process improved dramatically. Not only did we have less headaches, but our impact on client’s traffic skyrocketed.Instead of writing out the entire piece of content for clients, we started creating detailed content briefs and coaching a writer on how to create.This has allowed our client’s to develop a true brand voice, with real authority and expertise.