Pricing & Scoping for Agencies, With Marcel Petitpas

About this Episode Pricing services effectively can be overwhelming for agency owners, but a simple, universal formula can demystify the process. In this solo episode of the Agency Profit Podcast, Marcel Petitpas—CEO of Parakeeto and a leading expert on agency operations—dives into a powerful framework for pricing and scoping work profitably. Drawing from his talk at the All-In Agency Summit, Marcel explains how to normalize margins across all billing models, calculate delivery margin, and choose the best pricing model based on a project’s value and risk profile. Packed with practical insights, this episode equips listeners to optimize profitability, simplify pricing decisions, and confidently structure service offerings for maximum financial success.

Om Podcasten

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.