Proper Revenue Recognition for Agencies, With Rich Brett

About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Rich Brett—agency FinOps expert and LinkedIn voice on financial operations—about how to ditch surface-level revenue reporting and get serious about recognizing revenue based on actual work delivered. They dig into the messy but mission-critical topic of revenue recognition, why relying on invoice or cash dates can totally distort your P&L, and how agencies can shift to more accurate, forward-looking financial practices. Rich shares battle-tested strategies for aligning revenue with staff effort, improving forecasting, and getting project teams closer to the numbers—all with the goal of making your finances tell the truth and guide better decisions. Bottom line: if you're tired of being surprised by your agency's P&L, it’s time to nerd out on RevRec and start connecting your financials to how work really gets done.

Om Podcasten

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.