The Role of Timesheets in Agency Profitability, With Kristen Kelly

About the Episode In this episode of the Agency Profit Podcast, Marcel chats with Parakeeto's own Kristen Kelly about the most controversial topic in agency operations: time tracking. Together, they break down the real reasons why agencies resist time tracking and why that resistance is costing them. Spoiler: it’s not about the tools, it’s about culture, alignment, and misunderstanding the purpose of the data. They dig into how time tracking connects directly to profitability through core metrics like delivery margin, utilization, and average billable rate—and why installing time tracking without a strategy often backfires. Kristen and Marcel also explore modern alternatives to traditional time sheets, and explain why getting team buy-in starts with aligning on goals and defining a clear feedback loop. Bottom line: time tracking doesn’t have to suck—when it’s implemented with clarity and purpose, it becomes a superpower for agency profitability.

Om Podcasten

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.