What's Your Core Selling Identity? With Mark Drager
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime agency owner and Sales Loop founder Mark Drager to unpack the Core Selling Identity Framework, a tool designed to help agencies align their go-to-market strategy with the way they’re naturally wired to sell. Drawing on nearly two decades of running his own firm and working across 29 industries, Mark breaks down the three selling archetypes: Tribe Leaders, Farmers, and Hunters, explaining the strengths, pitfalls, and patterns that define each. Together, he and Marcel explore why many agencies stall when they try to copy tactics that don’t fit their identity, and how consistency in the right model drives long-term growth. From spotting your natural selling style to auditing your tactics and building IP that protects your margins, this conversation offers agency leaders a clear lens for making smarter sales, marketing, and operational decisions.