Why Customer Retention Beats Custom Acquisition - Joey Coleman
You’ve managed to make the sale and get yourself a new customer, but do you know how to keep them a customer for the long haul? Businesses spend so much time, money and energy to acquire their customers, but often are not doing anything to retain those customers they worked so hard for. By following a few fairly simple rules, you can make your new customers not only long term clients, but also reap the benefits of their positive reviews and comments to help you win over future (hopefully long term) customers http://www.theagentsofchange.com/224