#222: Affiliate Marketing Success with David Hiltner and Cameron Horton, Attribution

Affiliate programs can be a great way for brands to expand their reach, with nearly 80% of brands and 84% of publishers already using some form of affiliate marketing. The benefits are numerous, from low startup and ongoing costs, to targeted traffic and potentially high ROI. Many affiliate marketers struggle to track and pay out their affiliates because there can often be a lot of manual methods to tracking, using things like Excel spreadsheets and the like. I’m going to be talking with David Hiltner, CEO of Attribution, and Cameron Horton, Senior Product Manager at Attribution, who recently launched a new affiliate marketing tool that can help affiliate marketers solve some of these challenges. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.