#439: Success in a first-party data world with Derek Slager, Amperity

Today we’re going to talk about first-party data strategies and how to be successful in a world of cookie deprecation, evolving data privacy regulations, the evolution of data clean rooms, and retail media networks. To help me discuss these topics, I’d like to welcome Derek Slager, CTO & Co-Founder at Amperity. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! The Amperity website: https://www.amperity.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company SYNOPSIS In this episode, the speaker emphasizes the value of taking action and implementing real use cases. They highlight the tendency for people to get lost in the abstract and stress the importance of focusing on the details and putting ideas into practice. By engaging in real use cases and collaborating with others, individuals can gain valuable insights and learn from both laggards and leaders. The speaker also emphasizes that progress should not be hindered by the pursuit of perfection, and encourages listeners to go out and apply real use cases. They mention that customers who have done so have been pleasantly surprised by the quality of results they achieved. Overall, the episode underscores the significance of taking action and implementing real use cases to drive learning and improvement. In addition, the speaker discusses the crucial role of better data in achieving better results across various marketing technology use cases. They explain that at Amparity, everything is viewed through the lens of better data leading to better outcomes. This principle applies not only to traditional MarTech use cases, but also to upcoming changes in ad tech, data clean rooms, and retail media. The speaker suggests that better data is essential for achieving improved outcomes in these areas. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.