#496: The link between creativity and innovation with Anne Jacoby

Today we’re going to talk about the link between creativity and innovation and how leaders that empower their teams to tap into their own creative sparks can achieve stellar results while increasing their teams’ engagement. To help me discuss this topic, I’d like to welcome Anne Jacoby, Founder & CEO of The Spring Street Solutions Company, and author of Born to Create. Resources Spring Street Solutions website: https://www.springstreetco.com/ Find Anne's book Born to Create on Amazon: https://www.amazon.com/Born-Create-Creativity-Connection-Innovation/dp/1639080716/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr= Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

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Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.