#565: Why journey management matters, with Eytan Hattem, Cemantica

Journey mapping, management, and orchestration. They’re all just different names for the same thing, right? Well not quite. Even though they are all aimed at creating a more valuable customer experience, they all play unique roles. Today we’re exploring customer journey management with Eytan Hattem, CEO and Co-Founder of Cemantica. We'll delve into how understanding and managing customer journeys can transform business strategies and customer experiences. About Eytan Hattem Customer experience has always been at the heart of Eytan’s career and his passions; from his proven track record in international Customer Engagement projects through to his work as a business consultant supporting clients in their digital transformation journey. As a CCXP certified professional, Eytan consults global businesses across multiple sectors to help them understand and transform their customer journeys through best practices and innovative technologies. A true evangelist and thought leader, Eytan speaks and writes regularly within CX industry media with authority and passion plus mentors fellow CX professionals to spread the power of customer experience! RESOURCES Cemantica website: https://www.cemantica.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Om Podcasten

Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.