Why Marketers Struggle with Data with Zontee Hou

Today’s digital environment is noisier than ever. For brands to stand out, they need to be hyper-relevant to their customers. That’s where the power of data comes in.  In this episode of The AI Forecast, we’re joined by marketing expert Zontee Hou. Not only does Zontee have 20 years of experience in the marketing industry, she’s also the author of Data-Driven Personalization, the founder of Media Volery, the managing director of consultancy Convince & Convert, and the host of the Data-Driven Decisions podcast. To put it lightly, she is pretty busy!  Zontee and our host Paul Muller dive into the challenges and opportunities in data-driven marketing - starting with the gap in data collection among marketers, the balance between precision marketing and consumer privacy, and the current state of AI in marketing. Zontee also highlights the necessity of building proprietary data to maintain a competitive edge in the market. Stay in touch with Zontee: Zontee Hou on LinkedIn Convince & Convert Data-Driven Decisions Podcast +++ Like and subscribe to The AI Forecast to stay up to date on the latest episodes. You can watch the video version of this episode on The AI Forecast.

Om Podcasten

The introduction of the first computer. The boom of the dotcom renaissance. Now, the dawn of AI. The throughline across each of these momentous inflections in our digital lives has been data. But the presence of data doesn’t mean immediate insights and results. It’s the architectures and systems in place that determine the true value—and trust—of data. In this podcast by Cloudera, The AI Forecast: Data and AI in the Cloud Era explores the past, present, and future of enterprise AI with today’s leading companies and industry experts. You don’t want to miss this.