Can marketers use AI to predict what you’ll do? (Short answer: YES)
If you’ve been around marketing, you'll have heard the phrase "customer journey." It's what people do when they buy ... or don't buy. Naturally, marketers want to optimize that trip, and Adobe has developed an AI system that finds out where those journeys break. Theoretically, that will help brands sell more. Our guest this episode: Steve Hammond, a director at Adobe Experience Cloud.