The AIQ Podcast: The psychology of climate change

Individuals often bury their heads in the sand rather than confront the reality of climate change. Psychology offers some evidence as to why the climate issue doesn’t bear thinking about. Evolution taught us to focus our minds on clear and present dangers. And our hard-wired preference for short-term rewards means we tend to reject the prospect of lower living standards, even if we acknowledge the need to tackle the climate crisis. Thankfully, psychology also offers some answers. By paying attention to the drivers of human behaviour, governments and businesses are developing ways to nudge people into making greener choices. Tune in to find out more.

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