061 How to Build Communities People Are Obsessed With, with Tracy Pendergast
If you have a business, you’re a community builder and leader, whether you like it or not! Whether it’s your membership group, your coaching group, your social media audience, your email list, or your loyal customers, you’ve got a group of people who want to be in touch with you and your brand on the regular. It’s not always easy to know: How do I keep my community engaged and active, online or IRL? How do I serve them without depleting my time, energy, and resources offering them stuff they don’t actually want? How do I make sure people want to stick around and tell others about my brand? Tracy Pendergast is a professional community builder who knows a thing or two about building unique and thriving spaces where members can stretch into their highest potential, without shelling out insane amounts of cash to participate. Tracy is a wife, mom of two beautiful kiddos, and professional-actress-turned-small business owner who founded Daisy Made, a community of makers, doers, and learners built to keep the spark of their craft alive and kick creative burnout to the curb once and for all. In this episode, you’ll learn: Why every business owner needs to think of themselves as a community builder and space curator, no matter your niche How to create spaces that inspire engagement and collaboration How to build communities that elevate their members to their highest potential How to retain members, clients, and audiences without smothering them with unnecessary content and annoying asks Connect with Tracy: Instagram: https://www.instagram.com/hellodaisymade/ Website: https://daisymade.com/about/ Free Creativity Challenge: https://daisymade.com/resources/